Marketing Advice from MTV’s Jersey Shore
By Kimberly Reyes (@CommDuCoeur) Its the low-brow reality show thats captivated audiences across the country, earning record-high ratings among 12- to 34-year-olds. MTVs Jersey Shore follows the (often...
View ArticleDisney’s Phineas & Ferb: Teaching Pharma About Faith & Fearlessness
By Sven Larsen (@zemoga) In the weeks following ad:tech New York, the song above was stuck in my head. Why? In between sessions, I was reading my free copy of Fast Company from the attendee gift bag,...
View ArticleMarketing to Boomers
By Catlin Renaud (@catlinrenaud) Baby Boomers the 77 million people born between 1946 and 1964 are redefining aging and shattering traditional assumptions about the sixth and seventh decades of life....
View ArticlePHARM FRESH: “Chronic Babe” Jenni Prokopy Proposes a League of Health...
Jenni Prokopy, better known as @ChronicBabe, discusses the problems that health communities face and puts forth the rallying cry for a league of health community heroes to overcome the stigma...
View ArticleNew Graduates: Why Pharma Is the Place to Be
By Scott Neverett (@scottneverett) Its a good time to pursue a career in health care. According to the most recent data by the U.S. Bureau of Labor Statistics, health care added another 37,000 jobs in...
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